Social Media Manager: A Beginner's Guide to Building an Online Presence

According to google, 97 % of consumers are using the web to search for local businesses - and if your consumers are part of the majority who are online, as a business owner, you should be too. But how will you start? Hire a social media manager!

Here are some facts on why do you need a social media manager for your business!

Social Media Management and Marketing

Social Media such as Facebook, Twitter and Instagram can help build your business credibility and customer loyalty - it is an important ground to build your online presence to create leads to costumers.

Investing on Paid Advertisement on social media has generated positive results for the past years - Facebook has launched Ads Manager and Business Manager, that offers a real time tools like automated reply, audience analytics, adverts for customized target audience, and scheduled posts.

Social Media Managers can keep up with maintaining your daily posts and customer replies, making it a good start to build a an online rapport and a business branding familiarity to your customers.

How should I start?

Paid advertisements could be a waste of money without an in depth research of your target market - so hiring a social media manager is a good start on this process.

A Social Media Manager will help you from content creation, keywords research, scheduled posting to customer reply. Hiring a manager would save you tons of money and wasted time.

When your target market is determined, next steps can now be applied - What time does your target market is online? Is your target market a working class? If so, are they working the night shift or on a normal day schedule? Are they females or males? What age group are they?

These questions are needed to determine the best time to post content, right words to use for higher search visibility, and the best photo for audience engagement.

Here are some websites and applications social media managers use to schedule posts on your social media:

1. Buffer

2. Hootsuite

Visual Content

According to psychology, the best way to understand the consumers mind is their psyche - the underlying reason why they buy certain things even if it's not a need for survival.

Why does advertisement use cool photos and videos?

Visual content has never been less effective, rather it is now more advanced and on trend. This marketing technique has been used even before internet has arrived, the main reason is it touches our human emotions.

Investing on your visuals and incorporating it on your social media posts will help your content boost and garner engagement from your target market.

credits: www.tastetomorrow.com

A business logo must represent your brand.

When taking photos - look for a place with a good lighting, it helps.

Here are some free applications and websites that you can use for free:

Infographic

Canva

Venngage

Piktochart

Easel.ly

Visme

Infogram

Visualize.Me

Snappa

Animaker

Be Funky

Mind the Graph

Here are some applications (available in apple) to use for a free photo preview on your

instagram account:

Preview: Planner for instagram

Planoly

Plann + Preview

Apphi

Later

Feed Planner for instagram

Mosaic Instagram Feed

PostVu

Content Office

Collaborate your brand with social media influencers

A"halo effect" occurs when a company or product finds marketing success due to its association with a successful company, product or other recognizable element. If the halo effect is used properly, it can help a company save money on marketing by using previous momentum to reach a target audience.

credits: https://smallbusiness.chron.com/halo-effect-advertising-11909.html

This theory e explains why famous brands are successful if they are collaborated by artist or any successful people.